A modern approach to employee engagement

Employee engagement has emerged as a critical driver of business success in today’s competitive marketplaceand disengagement alongside unmotivated employees can cause real damage to an organisation’s productivity and profitability. Employee engagementis also a key link to customer satisfaction, company reputation and overall stakeholder value.


Before assessing certain strategies to strengthen employee engagement within the workforce, it’s important to be able to recognise the signs of disengaged workers, to help approach the problem in the most appropriate and personal manner. Often disengaged workers feel no real connection to their jobs and tend to do the bare minimum. This can show itself in a number of common ways, including a sudden 9-to-5 time clock mentality or timekeeping issues, an unwillingness to participate in social events outside the office or a tendency for particular staff to isolate themselves from other team members.


The following are suggestions to improving employee engagement:


  • Frequent communication will help employees feel involved. This can include changes to policy, celebrating employee achievements or even something as simple as a birthday.


  • Periodically assigning different roles or the opportunity to work towards a more responsible position in the workplace. If this is not possible, goalsetting can be one of the most effective ways to increase employee engagement and motivation as it provides a purpose and focus.


  • Inviting regular feedback and acting on it will enhance the feeling of a strong working environment if individuals have been given the opportunity to make a difference to the business success.


Adopting some of these small but effective measures into the workforce can lead to increased employee engagement which in turn will only provide a positive impact to the organisation.

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