Do you still have a dress code in the office?
Across the UK, companies are increasingly relaxing their dress codes and relating comfort to productivity, according to new research from smarter job search engine Adzuna, who analysed over 1m job ads advertised in February 2023.
February 2023 saw 2,927 UK job ads citing a casual dress code, up from 2,165 pre-pandemic in February 2020. Of the 3,663 jobs specifying a dress code, 79.9% promoted relaxed attire.
Meanwhile, businesses implementing ‘smart casual’ and ‘business casual’ dress codes are dwindling. Only 5.2% of job ads specifying a dress code asked for smart casual in February 2023, down from 9.1% in February 2020. Even fewer ads are calling for business casual at 2.8% in February 2023, down from 4.6% pre-pandemic.
A growing minority of job ads are asking employees to adhere to a smart or formal dress code with only 12.1% of ads specifying a dress code.
It seems that traditional work attire has dwindled following the change in working patterns after the Covid pandemic. As more flexible options of working have been tailored to employees’ individual needs this has followed through into work attire. There is also a school of thought that suggests that Generation Z prefer to work in casual clothes and advertising this option may be likely to attract a wider range of candidates.